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Set ‘Em Up, Joe

So my latest study material is the definitive collection of spirits, stories and recipes in The Bartender’s Bible. A very interesting read at 655 pdf pages long… (Now granted, each page only has about 10 lines of text on it and most of the pages are recipes, but still, 655 sounds daunting.) But it has been a very interesting read! I’m learning all about the nuances of the various alcohols, like the differences between whiskey, scotch (single v blended) and bourbon; the story behind some of the world’s most popular cocktails and all sorts of eye opening recipes. This is fascinating!

Why, you ask, would I jump into more study, more reading and more research having just finished another course designed to boost my business, after powering through awesome holiday sales, after cheerleading non-stop on my crowdfunding campaign? Because I’m Nukin’ Futz, that’s why. I’m all chocolatey sweet on the outside, and a chunky mush of straight nuts on the inside. I’ve never been a fan of school, but I’m huge on learning. I want to know as much as I can about whatever I’m involved in so I can make it work to the best of my abilities. Ignorance begets stagnation. The more I know about alcohols, the better I can make your cake. The more cocktails I know, the more amazing flavors I can create for you. The more about the business of cake I know, the better I can serve you. So basically, I’m doing this for you!

For a long time on my site homepage it said, “Grab a fork and a barstool, it’s about to get real!” That’s how i want you to feel when you engage with me. I want to be your bartender. I want you to feel you can sit and relax with me, enjoy my wares, stay a while. I’m not just a purveyor of fine pastries, I’m a person. I’m a listener. I’m a conversationalist. I know my job is to make you a cake, but my business is to invest in your happiness. Now, i don’t need to know aaalllll your business, but i am here to listen. Imagine me behind the bar, but wiping out pans instead of glasses… I’ll gladly give you one for your baby, and one more for the road.


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